Communication for Development Specialist

UN Children's Fund, Delhi, India
UN Children's Fund logo
Job Summary

Job Description

UNICEF works in 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. And we never give up!

For Every Child, AN ADVOCATE

In an effort to measurably improve UNICEF's ability to deliver better results for children, there is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Despite increased coverage rates of routine immunization (RI) in India, nearly one-third of all children born in the country each year are not fully protected against the life threatening vaccine preventable disease. Further, a majority of these children are partially immunized, more in rural areas but also no less significantly in urban areas. This indicates that the majority of children are missed after they have entered the RI program. In addition, India has recently introduced and proposes to introduce a number of new vaccines into the existing RI Schedule in the coming years (2016-18), many of them through campaigns such as Rota virus, Measles Rubella, Adult JE and Pneumococcal, including measles elimination plan 2020. The country has set its target for 90% national coverage by 2020, increasing from the current 65.2% (RSOC 2013). This target has potential to be met only when there is enough vaccine confidence and reduced vaccine hesitancy among multiple stakeholders.

A stronger RI delivery system with capacity to identify gaps and strategize accordingly to catalyze sufficient vaccine confidence and increase demand for vaccines is believed to lead to reduced dropouts and leftouts. The Government of India is currently leading a GAVI-supported Health System Strengthening (HSS) initiative with partner support with the aim to have a stronger RI communication delivery system. Building on the support and progress that UNICEF has been contributing to, including but not limited to: capacity building of the health workforce; technical assistance to strengthening planning and implementation of SBCC interventions; as well as contributing to systems strengthening through structural support establishing SBCC cells at State and disitrct levels that provide day-to-day support to all SBCC related planning, implementation and monitoring interventions relevant to immunization as well as other child health programmes.

Another key component is the Community Health roadmap implementation in the Indian context where the incumbent is required to support.

How can you make a difference?

If you are a committed, creative professional and are passionate about making a lasting difference for children in the world's thereby ensuring a better future for every child, this is the chance to make a difference.

The Communication for Development Specialist at UNICEF India Country Office will work under the direct supervision and guidance of Chief, Communication for Development. The incumbent is required to provide the necessary support in moving forward the RI Health System Strengthening Initiative through a clear roadmap and results matrix.

Key function, accountabilities and related duties/tasks

Major duties and responsibilities:

Programme communication programme strategy, plan and implementation for behavioural change

  • Designs, manages, and facilitates the implementation of programme communication strategy, plan of action and activities for strategic communication and promotion for social and behavioural change in support of country programme delivery.
  • Contributes to the ideating, development, and implementation of evidence-based national RI system strengthening strategy, reviewing existing operational strategies, approaches, and guiding implementation and monitoring along with UNICEF State staff, ensuring periodic assessment of progress, documenting progress, including Community Health implementation. Making viable recommendations in the areas of participatory communication, social mobilization and behaviour change to reach target audiences and stakeholders.
  • Provides technical guidance in understanding existing RI leadership and governance process for implementation for demand generation and behaviour change communication, and generating evidence for recommending necessary changes

Programme communication strategic components for capacity building including relevant materials development

  • Organizes the research, development, pre-testing, and production of culturally relevant communication materials.
  • Contributes to the development and evolving capacity building initiatives for different levels of Immunization Health Force (as well as integration with other child health related interventions under RMNCH+A) in strategic planning in SBCC, monitoring and evaluation for results and rapid assessments, planning for training, developing and institutionalizing partnerships, documenting progress, and advocating for policy changes, developing tools, coordinating with partners. In addition, support the community health roadmap implementation in India.
  • Ensure quality, consistency, and appropriateness of communication materials developed and disseminated to various stakeholders—ranging from government officials, partners, and to local communities.

Partnerships for social mobilization

  • Develops and enhances strong partnerships with community groups, leaders and other partners in the community and civil society for promotion of participation in social and behavioural changes supportive of programme goals.
  • Provides technical support in mapping, developing and institutionalizing partnerships and networks at national and state level, including sub-district level with selected civil society organizations and institutions, including non-government organizations, community-based organizations, self-help groups, Panchayati Raj Institutions for effective community mobilization especially from underserved areas-high burden districts.

Coordination and collaboration with government and partners

  • Provides effective coordination and technical support to government counterparts and other partners in the development and strategic use of communication for social development.
  • Collaborates with government officials, community leaders, UN, and bilateral agencies and NGOs in the organization of activities, operational research, advocacy and exchange of information and ideas supportive of programme communication goals and strategies. Provide technical guidance to coordinate support at national and state levels.
  • Ensures exchange of information and sharing of experience, lessons learned, best practices, and new methods to government officials, programme staff, and other UNICEF partners.

Monitoring and Evaluation and Knowledge Management

  • Monitor and evaluate programme activities and prepare monitoring and evaluation reports. Exchange findings, experiences, lessons learned and new methods with partners.
  • Analyzes and evaluates data to ensure compliance and achievement of objectives and recommend corrective action, when necessary, to meet programme/project objectives. Prepares monitoring and evaluation reports in accordance with the established guidelines, methods and procedures. Provides technical advice to programme staff, government officials and other counterparts, and coordinates and manages the evaluative elements of country programme milestone meetings, such as mid-term reviews, strategy meetings, previews and reviews and annual reviews.
  • Provides technical support in development and management of knowledge products by documenting SBCC related activities and tools developed by UNICEF/Development Partners and ensuring their appropriate dissemination. Document success stories, case studies highlighting UNICEF’s contributions and best programme practices, and prepare routine reports on results and project progress; draft/provide inputs for donor reports, presentations, donor/media visits, web stories, etc., as may be required from time to time.

Budget planning and management of program funds

  • Participate in the budget planning and ensure the compliance and the optimal appropriation of allocated programme funds.
  • Monitors the overall allocation and disbursement of programme funds, making sure that funds are properly coordinated, monitored and liquidated.

To qualify as a championfor every child you will have.

Requirements of the position (QUALIFICATIONS, SKILLS AND COMPETENCIES):-


  • Advanced university degree in the social/behavioural sciences, (Sociology, Anthropology, Psychology, Health Education), preferably with emphasis on strategic communication planning for behaviour development, social mobilization, participatory communication, and research.


  • Minimum five years of progressively responsible professional work experience in the development, planning and management of social development programmes, with practical experience in the adaptation and application of communication planning processes to specific programmes
  • Experience in strategic communication planning and training for behaviour development/ social mobilization /advocacy/ participatory communication/development and production of creative materials/ research, training or facilitation of communication/ impact evaluation of communication interventions.
  • Experience in inter-disciplinary approach in strategic communication with knowledge of UN and/or UNICEF’s work in humanitarian action.

Language Requirements:

Oral and written fluency in English and Hindi. Knowledge of any India local language is an asset.

For every Child, you demonstrate…

Core Values (Required)

  • Commitment
  •  Diversity and Inclusion
  •  Integrity

Core Competencies (Required)

  • Communication [ III ]
  • Working with People [ II ]
  • Drive for Results [ II ]

Functional Competencies (Required)

  • Formulating strategies/concepts [ II ]
  • Persuading and influencing [ II ]
  • Relating and networking [ II ]
  • Leading and supervising [ I ]
  • Applying technical expertise [ II ]
  • Entrepreneurial Thinking [ II ]

iv)Technical Knowledge

a) Specific Technical Knowledge Required (for the job)

  • Knowledge of current developments in the fields of: communication theory, motivational psychology, adult learning theory, indigenous media, community organization and participation, strategic communication planning, behaviour analysis, formative research and evaluation of communication interventions.
  • Knowledge of inter-disciplinary approach in programme development and implementation in programme communication, social mobilization and behavioural change.
  • Knowledge and experience to organize and implement training and capacity development.
  • Computer knowledge, skills and practical experience, including internet navigation, network, telecommunications and various office applications.

b) Common Technical Knowledge Required (for the job group)

  • UN/UNICEF policy papers, relating to programme communication and programmes
  • Executive Directives
  • UNICEF programme manuals
  • Communication for Development Guidelines
  • UNICEF country programme plans
  • Government development plans and policies
  • Gender equality and diversity awareness.

c) Technical Knowledge to be Acquired/Enhanced (for the Job)

  • Understanding of UNICEF Mission and UNICEF Guiding Principles
  • Understanding of UNICEF programmatic policies, goals, visions, positions, policies, priorities, strategies and approaches (SDGs, UNDAF, UNICEF Strategic Plan, etc.).
  • Understanding of Rights-based and Results-based approach and programming.
  • Understanding of UN mission and system; and International Code of Conduct.
  • Understanding of UNICEF policies and procedures for programming, operations, and communication.
  • Knowledge of the Programme Policy and Procedure (PPP) manual.
  • Knowledge, skills and experience in community capacity building.
  • UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all national, religious, gender and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.

UNICEF has recently become the first United Nations agency to be awarded the EDGE certification – the leading global standard for gender equality in the workplace. UNICEF’s commitment to EDGE reaffirms our pledge to gender equality and inclusion all UNICEF staff worldwide.

This certification recognizes UNICEF’s commitment to achieving significant milestones in gender equality for all its staff, including strong gender balance at all levels of the organization, pay equity, a solid framework of policies and practices, and an inclusive workplace culture.

“UNICEF’s most important asset is our staff — all of our staff. Gender diversity and equal opportunities for men and women is not only a matter of rights. It makes us more effective as an organization.” Henrietta H. Fore, UNICEF Executive Director.

We are the first United Nations agency to be awarded the EDGE certification – the leading global standard for gender equality in the workplace.